It's a war of search engining – Google, Microsoft, and possibly Apple.
IMHO, this code red from Google about GPT-4 and it’s potential dangers isn’t surprising. If Apple is successful in creating their own search engine, it may still be a toss up between iPhone users like me who are familiar with Google and the Google Workspace. As long as I can continue using Google’s search engine. Partnering the pair together will help both brands make as much of their clients’ satisfaction then all “should” be well.