Never Rush A SaaS — Why I’m Burning More Funds Pre-Beta.

The ongoing bill of $15k+ of investing in an AI SaaS.

Image by Midjourney

TLDR;

• User expectations are difficult to match in our day.

• The starting invoice of a working product is increasing annually.

• Maintaining the vision

  • When I saw my alpha version, I knew it was far from ready. So, I invested more.

• (For Paid Subscribers) My working system of developing a SaaS as a side hustle.

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We’re in a fast-paced world. It’s not becoming easier to go to market. Aligning with user expectations has become an increasingly complex task. 

We're in an era where the baseline for a functional, appealing SaaS product is constantly being raised, making the initial investment heftier year by year.

If you don’t have the perfect user experience, design, and functionality, then you can’t test your product. People will simply not give it a go. 

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The Growing Invoice of a Working Product

I’ve been working on an AI product. The starting costs for developing it are on a steady climb. The projected amount was 10% of what’s currently being invoiced. 

No longer can a minimal viable product (MVP) be thrown together with a shoestring budget. The market demands sophistication, seamlessness, and innovation right from the start. 

If not, you lose the user’s attention.

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Holding True to the Vision: Investing More Pre-Beta

When I first laid eyes on the alpha version of my AI SaaS, it was clear it wasn't ready to meet the world. It lacked the finesse, the depth, and the user-centric design that today's market demands. 

Recognizing this, I chose to invest more, even if it meant burning through funds at an alarming rate. The goal? To stay true to the vision and not just release a product but launch a game-changer.

That’s the only GTM strategy of our time — launching something demanded and useful. 

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For Paid Subscribers: My working system of developing a SaaS as a side hustle.

I started working on an AI SaaS a while ago. I needed to figure out how to do this alongside working on my agency. To make it simple, I needed to part-time this bad boy. So, I developed my methodology, which is working perfectly, and released an acceptable SaaS version.