My Successful Startup Clients Are Not After Money – They're Building Legacies.
It's not about the exit. It's about that end consumer.
Here’s how this chit-chat will go:
That specific trait of the most successful clients of mine.
Why? The core correlation between this and startup success.
(For Paid Subscribers) The business documents needed for this particular path.
The Successful Trait
I've worked with hundreds of clients over the past 13 years in the entrepreneurial world. I've seen people who are having huge valuations for their companies, people who raised over $120 million, others who have just ideas.
I've seen people who are frauds. I've seen people who are just trying to build something that is impossible to build and trying to raise $500 million for it. Over the years, I've seen many startup entrepreneurs, founders, and wannabe founders.
I've noticed that the really successful ones out of those clients are not in it for the money or for the exit strategy. They're in it to build legacies. Now don't get me wrong, it's totally okay for people to get into entrepreneurship or startups to make money.
Elon Musk himself had a vision of changing the world and he still has a vision of building colonies on Mars, but what he did was he sold his stake in PayPal, resulting in millions of dollars in cash, which is what he needed to work on companies like SpaceX.
Without that, he wouldn't have done that. As a part of the bigger picture, this is essential in some cases.
I have noticed over the years the trait in those successful startup clients. They wouldn't be talking about what they would do with the exit, how they want to exit, or get acquired ASAP.
They would be talking about the consumer. They would be talking about how this is needed and how these people's lives are going to change.
My most favorite clients are ones who have a very good story and are personally involved in this matter. They would say, "I tried to transfer money to my brother in this country and it was such a hectic process, so I started a company like PayPal that transfers money in those local countries or in those specific niche countries."
Accordingly, they raised over 100,000 or so and they built a very good company. If they experience the problem firsthand, it's more likely that those startup founders or entrepreneurs are most likely going to have a stronger reason to wake up and work on their startups, leading to a more successful startup in the short and long run.
Why It’s The Vital Trait
You see, all startup founders, every single startup founder, are going to face obstacles when they are running their startup. These obstacles will look like they're unsolvable, will look like they're dead ends and obstacles.
Founders are going to be faced with two aspects. They could either quit or they can keep moving. Some logical voice is going to talk in their brains and tell them to just quit because there is another option or alternative that is a better alternative that would result in a stronger financial gain.
Now, if there is another voice in their head that would just point out to the end consumer they talked to that got affected with their startup, "This is what's going to keep them moving. I'm doing it for this person. I'm doing it for that person."
And this sort of trait is the core reason of those founders moving on and continuing to move on. The reason for that is it gives them motivation, as mentioned, and it's much more motivational to work for other people, to work for a bigger cause rather than just something as materialistic as money.
The Business Documents Needed For That Path
Keep reading with a 7-day free trial
Subscribe to Al Anany to keep reading this post and get 7 days of free access to the full post archives.