My Most Difficult Part Of Creating A Pitch Deck Is Not Research Or Writing, It's The Storyboard.

It could take up to 14 days.

Image from Author’s storyboard

TLDR:

• The story of the startup.

• How deep is your knowledge?

• Transforming thoughts into something useful.

• (Paid Subscribers) My Blueprint to Storyboarding

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🎭 The Story of the Startup.

Diving into the world of pitch decks for more than twelve years has taught me one significant lesson: the essence of a compelling pitch lies in its storyboarding.

This phase is far from just organizing data or visuals; it’s about weaving a narrative that brings your vision to life. Storyboarding is what sets us apart from mere data compilers, or worse, AI—it's our chance to humanize our pitch, making it resonate with investors on a deeper level.

After all, a successful investment consultant doesn't just deliver facts; they captivate by telling a story that's as strategic as it is engaging. It's an artistic experience that demands both time and thoughtfulness.

• So if you have the time for it, you need to do it.

• If you don’t, then skip the deck.

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🕵️‍♂️ How deep is your knowledge?

Before jumping into the storyboard, there's a bit of groundwork to be laid. This involves immersing myself in the startup industry, understanding similar companies, their funding journeys, and overall performance.

What drew investors to these other companies? Understanding the backdrop provides insight into potential investor queries and concerns. That’s really the gist of a smart storyboard – understanding investor queries.

This research is a critical first step, guiding the narrative's direction and ensuring the pitch addresses what investors are genuinely curious about.

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💡 Transforming thoughts into something useful.

Transitioning from broad research to a focused narrative structure is like connecting the dots. It starts with the potential questions from investors—why they invested in similar companies and how those companies responded to their concerns.

These questions spark a series of thoughts, leading to a structured approach to the story. This methodical process results in a detailed table of contents, which then translates into the slides of the pitch deck.

It's a journey from curiosity to clarity, ensuring the pitch not only answers essential questions but does so in a manner that's both structured and compelling.

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🚀 For Paid Subscribers: My Blueprint to Storyboarding

That’s how I do it, but let me share with you more details about how I ended up designing something like the article picture above.