Make A One Pager, Not A Pitch Deck.

Our average attention span is 8 seconds; Can an investor read a pitch deck in 8 seconds?

Image from the author’s template

Four things –

1. The Increasing Burnout Among Startup Founders

2. Embracing the 'Don’t Feel Like It' Work Leave

3. Why Employers Should Adopt This Approach

4. (For Paid Subscribers) My preferred template.

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The Controversial Truth: One Pagers Over Pitch Decks

I'm about to say something that might ruffle a few feathers in the investment world: a well-crafted one-pager is more effective than a traditional pitch deck.

Yes, you heard that right. After a decade in operations, I'm betting on the one-pager, and here's why.

Our attention spans are shrinking year after year. In this fast-paced market, investors and decision-makers need to find crucial information quickly. A pitch deck, with its multiple pages and often lengthy content, just doesn't cut it anymore.

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The Power of Simplicity: Everything on a Single Page

The beauty of a one-pager lies in its simplicity. Imagine getting all the key information you need on a single page. It's direct, concise, and to the point. No flipping through slides, no endless scrolling – just the essentials, neatly packaged for immediate consumption.

This isn't about dumbing down complex ideas; it's about streamlining them into a format that respects the reader's time and attention.

In a one-pager, every word counts, every data point is critical, and there's no room for fluff. It forces founders and entrepreneurs to distill their vision, business model, market opportunity, and unique selling proposition into the most impactful statements possible.

This clarity isn't just good for investors; it's a valuable exercise for any business to focus on what really matters.

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Adapting to the Market: Why the One Pager Wins

Let's face it: the business landscape is evolving, and so are the ways we communicate and consume information.

The one-pager is more than just a document; it's a symbol of adaptability and understanding of current market dynamics.

In a world where decision-makers are bombarded with information, being able to cut through the noise is not just an advantage; it's a necessity.

Investors, partners, and stakeholders appreciate brevity and clarity. A well-crafted one-pager not only delivers your message effectively but also demonstrates your ability to communicate efficiently – a key skill in today’s fast-moving business environment.

Pitch decks are, and will always be useful documents, but one-pagers are rapidly becoming the go-to tool for impactful communication in the investment world.

It’s a testament to the power of simplicity and a response to the evolving needs of today’s market. As we continue to adapt to shorter attention spans and a more dynamic business landscape, the one-pager stands out.

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(For Paid Subscribers) My Preferred Template