AI Advertisements Are Not A Trend
They're here to stay.
$2000 to create an ad for the NBA finals.
The WSJ creating AI movies.
The world is still reacting, “Wow, this is not real?”
What follows is that becoming the norm.
I remember a very long time ago being dazzled by high speed internet. Typing in Google.com and then the site appearing instantly. That, compared to my dial up journey, was simply unbelievable.
Then it became the norm. There will come a day when a realistic AI generated video is as logical to you as high-speed internet.
The ethical/legal line.
It won’t be easy. At the core of AI image/video generation lies an ethical conundrum (I actually used this word, ME 1, AI 0).
What if you’ve worked years of your life to build characters and a brand image, only for an AI tool to copy your work. That’s literally what’s happening with Disney at the moment.
It’s one thing when an amateur fan draws a picture of a Star Wars character like Darth Vader. It’s another when an AI tool can practically put Lord Vader in all sorts of settings. MidJourney and Stability do that. OpenAI (most of the time) and Google don’t because of this particular reason. The result? A big fat lawsuit.
Disney and Universal sued Midjourney. The interesting thing though? they might win it. I don’t believe Midjourney would go out of business from this (which is always a possibility in this competitive market.)
But this might create a new precedent — AI companies have to pay to reward people who created content, which is a huge win for the public. But here’s where it gets really interesting.
It actually might disturb the AI market, ALOT. Simply put, if OpenAI was to pay each and every content writer that they’re training GPT’s model on, they would run out of business in a few seconds. They train on billions of web pages, even if they pay a fraction for each webpage they visit, that’d be enough.
So no, OpenAI won’t pay every website in the world. Its business model is not designed in this way. But they might take a profitability hit and actually be forced to create some sort of creator partner program similar to YouTube.
Guess who’s winning from this? Mostly Google.
YouTube - The Ultimate Database
If they train their Gemini model on YouTube alone, that technically gives YouTube the right to license your videos. YouTube is not like the internet. YouTube is a private platform. The internet is sort of a wider aspect.
This is merely an example. Add this to the fact that OpenAI are burning through tons of cash, you’ll realize that Google’s up for a few good years.
However you analyze it, you’ll always reach the same conclusion — AI advertisements (images/videos) are here for the long run. So let’s get past the “Oh wow, this is not real?!” phase. It’s time for the “Meh, I didn’t like it that much” phase.